About us – Laanen the Brand

This is Laanen the Brand

Peter Laanen is no stranger to the San Francisco Bay Area. Arriving in 1998 as the founding CEO of Ex’pression College (Center for New Media) in Emeryville. In 2007, Peter became the International Trade Director of the Netherlands Business Support Office. During his tenure there, Peter was inducted into the Dutch-American Hall of Fame in 2012. His induction video below will you give a good sense of his work:

As Peter left the NBSO, the Director of the Netherlands Enterprise Agency, Ab van Ravenstein sent him a surprise message at his farewell reception.

Now retired from working at the Netherlands Business Support Office, Peter has started Laanen the Brand along with his son, Bo-Peter. We look forward to working with you!

Peter Laanen (Left) and Bo-Peter Laanen (Right) in front of the Capital in Sacramento, CA

Peter (L) and Bo-Peter Laanen (R) stand in front of the Capital in Sacramento, CA